SamWheeler

UX Designer
Based in Chicago, IL

Puzzle enthusiast, user advocate, and notoriously fast walker.

IA / UX DESIGN

CPI Daylighting

I redesigned CPI Daylighting's website, focusing primarily on restructuring the IA to align with the users' process for conducting product research on the site.

Deliverables

User Research, Personas, IA - Sitemap, Card Sorting,

Usability Testing

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WORK

UI / UX DESIGN

WineKey

I designed an app that enables user to discover new wines that align with their personal taste preferences. I was responsible for both the UI and UX Design.

Deliverables

User Research, Personas, User Flow,

Low / High Fidelity Wireframes,

Usability Testing, Prototype

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